Big-Brand Thinking. Startup Speed.
On-demand Marketing Leadership for
growth-stage food, beverage and wellness CPG brands ready to scale with smart, strategic marketing.
Fractional executive-level brand strategy and marketing leadership that’s investor and execution-ready.
Core Services
Whether preparing for retail expansion, investor conversations, or a critical growth year, I partner with founders and leadership teams to define clear, consumer-led strategies, structure internal teams, and build actionable marketing plans that drive both short-term results and long-term brand value.
Get in touch to discuss your business needs.
Strategic Brand Planning
Craft clarity from complexity.
Clear, insight-driven and consumer-first marketing plans that align brand, audience, and channel strategy to drive growth and build long-term equity.
Portfolio & Innovation Strategy
Build the right ideas—and the right portfolio—to win.
Identify white space, shape winning ideas, and build a future-fit portfolio that meets evolving consumer needs and drives business impact.
Go To Market Strategy
Launch with impact and sustain momentum.
In partnership with sales, launch smarter with integrated plans across brand, retail, and sales—ensuring your products hit the market with clarity, speed, and results.
Additional Services
CONSUMER RESEARCH
COACHING & TRAINING
TEAM GAP FILL
SHOPPER MARKETING
BUDGETING
Why a Fractional CMO?
If you recognize yourself in any of the situations below, we should talk.
01
You need strategy - not just activity
Your team is busy, but results feel inconsistent or unclear.
A fractional CMO brings focus: a clear growth strategy, defined priorities, and a plan everyone can rally around.
03
Your business is at an inflection point
You’re growing quickly and need direction, or growth has slowed and it’s time to recalibrate.
A fractional CMO helps stabilize the business, create clarity, and chart the next chapter - bringing order to complexity.
02
You need senior marketing leadership without the full-time cost
You want executive-level thinking and direction, but a full-time CMO isn’t the right move yet.
A fractional CMO gives you experienced leadership, tailored to your stage, goals, and urgency - without the long-term overhead.
04
You need leadership, not another "do-er".
You don’t need more tactics - you need someone to lead them.
A fractional CMO coaches your team, aligns marketing with other functions, and sets direction not just for the next month, but for the next phase of growth.
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About Me
Hello! I bring 18 years of experience in CPG marketing — from global giants like PepsiCo to PE-backed disruptors like Wellmore Holdings — where I led brand strategy, innovation, and go-to-market execution. Now, I partner with growth-stage food, beverage, and wellness brands delivering executive-level brand and marketing leadership without the cost or commitment of a full-time hire. Whether you're preparing for a retail push, building an investor-ready story, or setting your team up for a high-growth year, I bring clarity, focus, and actionable strategy to help you scale with confidence.
